Oh yeah! We're back with another fantastic year of helping a rising star beat the odds in starting a new business. Over $20K in pro bono start up services are up for grabs! Apply at www.tampajumpstart.com. Deadline is July 30, 2010.
The news release link below contains more details as well!
Tampa Bay Small Business Jumpstart Contest Retu... MyPRGenie
Monday, June 7, 2010
Tuesday, May 25, 2010
Plant City's Karen Gillman and Tampa's Intellig... | MyPRGenie
Here's an example of how creative thinking, risk-taking and giving your time to worthy causes can all combine for great end results.
Plant City's Karen Gillman and Tampa's Intellig... MyPRGenie
Plant City's Karen Gillman and Tampa's Intellig... MyPRGenie
Thursday, May 20, 2010
Can Mobile Marketing Make Your Business More Profitable?
There are some interesting statistics here regarding mobile marketing. If you are on a tightly controlled budget and you are looking for greater results from your marketing dollars, please read this message!
2 Texts Blog
2 Texts Blog
Thursday, May 13, 2010
Ernst & Young Entrepreneur of the Year award finalists named - Tampa Bay Business Journal:
A few posts back, I described the value of pursuing awards. Here's what's been accomplished by some of Heidelberg PR's clients. Congratulations to all of you on these honors & awards!
Barb Kyes was named a finalist in the St. Pete Chamber of Commerce Distinguished Woman of the Year award and ActionCOACH has been nominated for the chamber's Small Business of the Year Award.
Send Savings was selected as an exhibitor at the upcoming coolTECH conference sponsored by the Tampa Bay Technology Forum.
The Intelligent Office has been nominated for the second year in a row for the Tampa Chamber of Commerce Small Business of the Year Award.
And, Chad Dudeck of Geo-Logical has been named a finalist for the Ernst & Young Entrepreneur of the Year award! Ernst & Young Entrepreneur of the Year award finalists named - Tampa Bay Business Journal:
Barb Kyes was named a finalist in the St. Pete Chamber of Commerce Distinguished Woman of the Year award and ActionCOACH has been nominated for the chamber's Small Business of the Year Award.
Send Savings was selected as an exhibitor at the upcoming coolTECH conference sponsored by the Tampa Bay Technology Forum.
The Intelligent Office has been nominated for the second year in a row for the Tampa Chamber of Commerce Small Business of the Year Award.
And, Chad Dudeck of Geo-Logical has been named a finalist for the Ernst & Young Entrepreneur of the Year award! Ernst & Young Entrepreneur of the Year award finalists named - Tampa Bay Business Journal:
Tuesday, May 11, 2010
Saturday, May 8, 2010
Helping Disabled Adults Live Everyday Lives
If you haven't gotten to know HARC yet, take time to figure out who they are and what they offer. I love their mission "helping disabled adults live everyday lives." It's so simple, yet so accurate in describing the myriad of services of this incredible yet highly underfunded organization. Here's their latest newsletter. Heidelberg PR supports HARC in a variety of small ways, and we appreciate the spotlight in this issue -- and are proud to share the limelight with our good friends at Intelligent Office!
http://www.hillsarc.com/FileLib/HARC-Apr10Newsletter.pdf
http://www.hillsarc.com/FileLib/HARC-Apr10Newsletter.pdf
Wednesday, April 21, 2010
Wednesday, March 17, 2010
Publicity through Award Recognition
Applying for industry awards can be a tedious task, but the effort becomes more rewarding when it is supported by a good publicity plan.
I recently had the privilege of preparing award applications for two clients; namely Barb Kyes of ActionCOACH Pinellas, who is now a finalist for the St. Petersburg Chamber of Commerce "Distinguished Business Woman of the Year" award, and Chad Dudeck of Geo-Logical, who we just submitted for the Ernst & Young "Entrepreneur of the Year" award.
There is a lot of momentum and power behind just being nominated for an award, and it increases exponentially if you become a finalist -- and explodes if you actually win!
For example, back in 2009, another Heidelberg PR client, Karen Gillman of Intelligent Office, was nominated for Business Leader of the Year and Small Business of the Year with the Tampa Chamber of Commerce. It was such an honor for her and her team, and it was really easy to find people ready to celebrate her success with her -- especially in the media.
On just the nomination alone, Karen's news was covered in her former hometown newspaper where she grew up, in the newspapers of her current hometown of Plant City, Fla., and in the print and television outlets of the major metro media market of Tampa, Fla., where her business is located. Furthermore, industries referenced in the news release -- strawberry growers, virtural office news sources, and health care web sites -- found something of interest in the story of a midwestern farm girl who left home and ultimately found success as a corporate leader.
If you are nominated and progress to any advanced stage in an awards process, think hard on the "who cares" question and then prepare to tell your story through news releases, social media and other updates to a variety of targets. Here's a quick checklist to help you thoroughly maximize this great publicity opporutunity. Now is not the time to be shy! I'll give you the "who" and a little bit of the "how" -- but it's up to you to determine the means of communication that best suits each audience for you and your company.
Your Community at Large
Tell the local news media your story with a press release, include the appropriate business media
Make space on your web site to post your news release or add a splash to your homepage
Your Business Community
Tell your networking groups; leverage their news updates, web sites, social media and newsletter
Tell your chamber of commerce; leverage their communication outlets too!
Tell your Facebook Fans
Tweet a shout out to your followers
Post your news on your blog
Your Industry Colleagues
Tell your professional associations; leverage the power of their communication vehicles
Tell the trade publications and online news outlets by sending them your news release
Tell your network on LinkedIn
Your Hometown Community
Tell your hometown newspapers (and other media if appropriate). Your sixth-grade teacher, your best friend's mom and your high school team members still care!
Your Alumni Association
Tell the alumni publicaiton at your alma mater. You'll make them look good!
Your Current Business Contacts
Tell your employees, your board of advisors, your vendors and your customers!
Your Current and Future Business Prospects
Put a blurb on your e-mail signature and remind everyone you communicate with on e-mail of the fact that your company is exceptional.
Your Personal Contacts
Your never know where your next customer might come from. Tell your church, tell your bowling league, your family and your neighbors!
But wait! There's more!
Did you realize as you read these suggestions that you do not have to lay out any cash at all to take advantage of these opportunities following this "do-it-yourself" format? Wow -- now I know you are really loving this!
It varies, of course, but typically you can prepare a great award application in three to seven hours, at least for the initial submission (this doesn't count interviews and follow up submissions). It might sound like a lot of time to invest, but if you plan effectively, there are long lead times for the application period and you can work on your application over several weeks. Just be careful, in the end, to ensure that you have all the required pieces ready for submission and get it in on time.
Best of luck to you in securing your next award and the great publicity that will come with it. (I'm writing this on St. Patrick's Day to give you little extra luck!)
I recently had the privilege of preparing award applications for two clients; namely Barb Kyes of ActionCOACH Pinellas, who is now a finalist for the St. Petersburg Chamber of Commerce "Distinguished Business Woman of the Year" award, and Chad Dudeck of Geo-Logical, who we just submitted for the Ernst & Young "Entrepreneur of the Year" award.
There is a lot of momentum and power behind just being nominated for an award, and it increases exponentially if you become a finalist -- and explodes if you actually win!
For example, back in 2009, another Heidelberg PR client, Karen Gillman of Intelligent Office, was nominated for Business Leader of the Year and Small Business of the Year with the Tampa Chamber of Commerce. It was such an honor for her and her team, and it was really easy to find people ready to celebrate her success with her -- especially in the media.
On just the nomination alone, Karen's news was covered in her former hometown newspaper where she grew up, in the newspapers of her current hometown of Plant City, Fla., and in the print and television outlets of the major metro media market of Tampa, Fla., where her business is located. Furthermore, industries referenced in the news release -- strawberry growers, virtural office news sources, and health care web sites -- found something of interest in the story of a midwestern farm girl who left home and ultimately found success as a corporate leader.
If you are nominated and progress to any advanced stage in an awards process, think hard on the "who cares" question and then prepare to tell your story through news releases, social media and other updates to a variety of targets. Here's a quick checklist to help you thoroughly maximize this great publicity opporutunity. Now is not the time to be shy! I'll give you the "who" and a little bit of the "how" -- but it's up to you to determine the means of communication that best suits each audience for you and your company.
Your Community at Large
Tell the local news media your story with a press release, include the appropriate business media
Make space on your web site to post your news release or add a splash to your homepage
Your Business Community
Tell your networking groups; leverage their news updates, web sites, social media and newsletter
Tell your chamber of commerce; leverage their communication outlets too!
Tell your Facebook Fans
Tweet a shout out to your followers
Post your news on your blog
Your Industry Colleagues
Tell your professional associations; leverage the power of their communication vehicles
Tell the trade publications and online news outlets by sending them your news release
Tell your network on LinkedIn
Your Hometown Community
Tell your hometown newspapers (and other media if appropriate). Your sixth-grade teacher, your best friend's mom and your high school team members still care!
Your Alumni Association
Tell the alumni publicaiton at your alma mater. You'll make them look good!
Your Current Business Contacts
Tell your employees, your board of advisors, your vendors and your customers!
Your Current and Future Business Prospects
Put a blurb on your e-mail signature and remind everyone you communicate with on e-mail of the fact that your company is exceptional.
Your Personal Contacts
Your never know where your next customer might come from. Tell your church, tell your bowling league, your family and your neighbors!
But wait! There's more!
Did you realize as you read these suggestions that you do not have to lay out any cash at all to take advantage of these opportunities following this "do-it-yourself" format? Wow -- now I know you are really loving this!
It varies, of course, but typically you can prepare a great award application in three to seven hours, at least for the initial submission (this doesn't count interviews and follow up submissions). It might sound like a lot of time to invest, but if you plan effectively, there are long lead times for the application period and you can work on your application over several weeks. Just be careful, in the end, to ensure that you have all the required pieces ready for submission and get it in on time.
Best of luck to you in securing your next award and the great publicity that will come with it. (I'm writing this on St. Patrick's Day to give you little extra luck!)
Friday, January 15, 2010
Drums, Charities and Jeffrey Gitomer -- what next?
So much has happened, and I'm feeling really great about 2010! In brief:
1. I spent one great day in December listening to Jeffrey Gitomer rant and curse and deliver his version of inspiration and knowledge regarding sales and customer loyalty (along with a healthy dose of politics, sports and the world in general). I laughed a lot and learned a lot and bought four of his books because I think he knows what he is talking about. He's easy to find online, but http://www.gitomer.com/ is probably the easiest way to indoctrinate yourself.
2. Great new client doing great new things -- Envala, Inc. launched SendSavings this week and I am so excited about the viral potential for all of the participating charities, the advertisers and the supporters who can save money while raising money. It's so easy -- check it out! http://www.sendsavings.com/. You'll love it! It only takes a minute to sign up and start raising money for your favorite charity, church or school by receiving up to two mobile coupons on your phone each week.
3. Also very pumped about helping Drum Magic tell their story across the country. If you are looking for team-building ideas or corporate morale boosters, call Jana Broder. Her drumming sessions bring people together in surprising ways!
4. ActionCOACH Pinellas -- hanging in there with my coaches. They've actually made me set goals for the year -- can you believe it? It's awesome, and I'm trying to make it all work. Always feel way behind, but any progress in building my business is better than none at all, so I hope they can be patient with me!
5. Welcome Brendan Collett! Brendan is going to spend the next four months getting to know just how crazy public relations can be -- especially when you run your own firm. I'm thrilled to have this bright, young USF student on board, and I know I'll learn just as much from him as he learns from me.
6. Still a raving fan of BNI and Charity Chics -- my two networking groups. I'm proud to be affiliated with both organizations and the business referrals and relationships are unprecedented.
7. Thanks to Dana Novak at Morton Plant Mease and Amy Lovett at BayCare Health System. These two ladies have been a big part of my success -- always sending me projects -- and I appreciate it very, very much.
8. Tampa Small Business Jumpstart will return! Cannot wait to give another aspiring entrepreneur a big boost again this year.
I hope you are having a great January too! Send me your updates!
1. I spent one great day in December listening to Jeffrey Gitomer rant and curse and deliver his version of inspiration and knowledge regarding sales and customer loyalty (along with a healthy dose of politics, sports and the world in general). I laughed a lot and learned a lot and bought four of his books because I think he knows what he is talking about. He's easy to find online, but http://www.gitomer.com/ is probably the easiest way to indoctrinate yourself.
2. Great new client doing great new things -- Envala, Inc. launched SendSavings this week and I am so excited about the viral potential for all of the participating charities, the advertisers and the supporters who can save money while raising money. It's so easy -- check it out! http://www.sendsavings.com/. You'll love it! It only takes a minute to sign up and start raising money for your favorite charity, church or school by receiving up to two mobile coupons on your phone each week.
3. Also very pumped about helping Drum Magic tell their story across the country. If you are looking for team-building ideas or corporate morale boosters, call Jana Broder. Her drumming sessions bring people together in surprising ways!
4. ActionCOACH Pinellas -- hanging in there with my coaches. They've actually made me set goals for the year -- can you believe it? It's awesome, and I'm trying to make it all work. Always feel way behind, but any progress in building my business is better than none at all, so I hope they can be patient with me!
5. Welcome Brendan Collett! Brendan is going to spend the next four months getting to know just how crazy public relations can be -- especially when you run your own firm. I'm thrilled to have this bright, young USF student on board, and I know I'll learn just as much from him as he learns from me.
6. Still a raving fan of BNI and Charity Chics -- my two networking groups. I'm proud to be affiliated with both organizations and the business referrals and relationships are unprecedented.
7. Thanks to Dana Novak at Morton Plant Mease and Amy Lovett at BayCare Health System. These two ladies have been a big part of my success -- always sending me projects -- and I appreciate it very, very much.
8. Tampa Small Business Jumpstart will return! Cannot wait to give another aspiring entrepreneur a big boost again this year.
I hope you are having a great January too! Send me your updates!
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